Thursday, February 16, 2017

CMO audit series Part 1: Customer journey — the greatest strategic need

In this first article of a series dedicated to CMO-level audits, columnist Scott Rayden explains why understanding the customer journey is a key component for driving your brand's marketing growth.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2lbgplt
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