Thursday, February 16, 2017

From viewable to verified: Here comes the next phase of audience-based buying

Viewability has become the standard within the display advertising industry, so what's next? Contributor Erik Matlick discusses how audience verification will change the display landscape.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2kD9YFU
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