Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Wednesday, January 31, 2018
What to get right before launching a global business
Columnist Thomas Stern shares how taking care of business at home helps ensure global success.
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Channel your inner explorer to find link-building prospects
Columnist Julie Joyce shares tips and tricks for finding link-building prospects
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How location data accuracy leads to stronger personalization
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.
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6 hot trends travel brands should watch in 2018
Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in 2018.
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Innovid partners with mobile ad platforms to upgrade VAST
The initiative, says the video marketing platform, is the first such multiparty effort.
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Conversica expands channels, markets with Intelligens acquisition
The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office.
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Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
Twitter’s recently departed COO tightened the company’s sales strategy and relationships with advertisers.
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Big companies are treating Amazon like a branding channel
Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products.
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The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots
We're four days out from the Super Bowl. Here's how online activity and engagement are shaping up for the brands in the game this year.
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3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of...
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Tuesday, January 30, 2018
Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown
Businesses will also be able to see the public posts that mention and tag their brands as well as other business profiles through the API.
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Are you getting credit for all of your organic visits from GMB?
Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem.
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Facebook will ban all ads promoting cryptocurrency
Facebook is looking to lock down the ways that its ad platform can be misused.
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Marketing Day: Ad fraud, Cisco study on data privacy & Facebook to prioritize local news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Recognizing the subtle signs that point to possible ad fraud
How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.
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Customer loyalty: A key ingredient for successful local search results
Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.
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