Friday, August 18, 2017

Marketing Day: Robots replacing marketers, interactive native content & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2whPvko
via Benifit from free You Tube traffic from this traffic generating system

Don’t worry, marketers. Robots won’t replace you… yet.

Robots aren't taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2wYkDCf
via Benifit from free You Tube traffic from this traffic generating system

Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2iesnwS
via Benifit from free You Tube traffic from this traffic generating system

How to market your brand using interactive native content, Part 5

In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2vPCXNV
via Benifit from free You Tube traffic from this traffic generating system

Why choosing a niche helps you produce better content

Don't create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2wgFUdo
via Benifit from free You Tube traffic from this traffic generating system

Taykey unveils free version of its real-time audience data tool for interest targeting

As a restricted version of its Intelligence Pro offering, the free tool shows what topics most interest specific types of users.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2wXmI1F
via Benifit from free You Tube traffic from this traffic generating system

Thursday, August 17, 2017

Marketing Day: Facebook to penalize fake video posts, Quora ad news & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2vGPbd9
via Benifit from free You Tube traffic from this traffic generating system

How to get developers to implement SEO recommendations

The best SEO strategy is meaningless if there's no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2uMPYKT
via Benifit from free You Tube traffic from this traffic generating system

Developing YOUR audience targeting strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2v5yTr2
via Benifit from free You Tube traffic from this traffic generating system

3 ways intent data is getting better for B2B marketers

Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2x8Me36
via Benifit from free You Tube traffic from this traffic generating system

Facebook will penalize fake videos in latest news feed algorithm update

Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2wTE7In
via Benifit from free You Tube traffic from this traffic generating system

Quora launches retargeting for advertisers

Advertisers can build audience lists and create ads targeted to segments of past site visitors.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2wdWFWO
via Benifit from free You Tube traffic from this traffic generating system

Data is the new currency, but are advertisers spending wisely?

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2uTTNKh
via Benifit from free You Tube traffic from this traffic generating system

Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV

Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2x7IsXG
via Benifit from free You Tube traffic from this traffic generating system

Tuning into podcast sponsorship, programmatic audio and native audio sponsorships

As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2v4zoSa
via Benifit from free You Tube traffic from this traffic generating system

Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?

New York City-based blockchain ad tech firm MadHive thinks so.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2uTrETJ
via Benifit from free You Tube traffic from this traffic generating system

Wednesday, August 16, 2017

Marketing Day: Back-to-school shopping, Pinterest updates & the FTC-Uber settlement

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2i6zGGV
via Benifit from free You Tube traffic from this traffic generating system