Friday, December 15, 2017

Marketing Day: Optimizing for voice search, integrating display with search and video & the impact of poor data

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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SEO in 2018: Optimizing for voice search

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.

Please visit Marketing Land for the full article.


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How to integrate display with search and video

Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.

Please visit Marketing Land for the full article.


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Assessing the impact of poor data on retail: The 1-10-100 rule

With the holidays upon us, it's more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.

Please visit Marketing Land for the full article.


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Janrain launches Identity Groups for consumers

The new offering lets an account owner invite others to set up access-limited profiles -- without surrendering the master password.

Please visit Marketing Land for the full article.


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Thursday, December 14, 2017

Marketing Day: Google Analytics updates, Facebook tests pre-roll ads & Snapchat’s Lens Studio app released

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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Visualizing your site structure in advance of a major change

Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance.

Please visit Marketing Land for the full article.


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Google Analytics releasing 4 new functions to offer more user-centric insights

The new features reframe the focus on understanding user journeys.

Please visit Marketing Land for the full article.


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The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

Please visit Marketing Land for the full article.


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GDPR won’t kill you. It’ll make you stronger

The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI.

Please visit Marketing Land for the full article.


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Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions

Facebook is also adjusting its News Feed algorithm to prioritize videos from publishers and creators that viewers “seek out or return to watch,” the company said.

Please visit Marketing Land for the full article.


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Snapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers

Anyone can use Lens Studio to create Snapchat’s World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads.

Please visit Marketing Land for the full article.


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3 ways Gmail has changed email marketing

With Gmail accounting for one in three inboxes, it's nothing to sneeze at. Columnist Kyle Henderick discusses the ways in which Google's email service can affect your next marketing campaign.

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People have held 17B video chats on Messenger so far in 2017

Messenger’s Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook’s messaging app.

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Wednesday, December 13, 2017

Marketing Day: YouTube’s top November ads, GDPR compliance & net neutrality

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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A balanced approach to data-driven SEO

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

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2017: The year identity changed everything

Columnist Mike Sands takes a look back at this year's notable events in digital advertising and examines the underlying theme of identity that's transforming brands.

Please visit Marketing Land for the full article.


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