Friday, October 20, 2017

Facebook tests web-based VR within News Feed posts

People can load and interact with VR experiences without leaving Facebook’s traditional social network.

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Marketing Day: Google’s new sitelinks, Getting GDPR ready & ABM for B2B marketers

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.

Please visit Marketing Land for the full article.


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Getting the most out of Google’s new sitelinks

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.

Please visit Marketing Land for the full article.


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GDPR-ready? How US email marketers can avoid hefty new EU fines

This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.

Please visit Marketing Land for the full article.


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Closing the marketing skills gap: 3 talent acquisition strategies, Part 3

In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team.

Please visit Marketing Land for the full article.


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More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority

Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.

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Socialbakers unveils a ‘near real-time’ social ad benchmark

The Prague-based company says this is the first benchmark with such frequent updating.

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Testing shows e-commerce navigation doesn’t work the way we think it does

Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used.

Please visit Marketing Land for the full article.


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Cedato launches Video Supply Path Optimization in its new premium marketplace

The Tel Aviv-based video ad platform says this is the first SPO for video.

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Thursday, October 19, 2017

Facebook details Instant Article subscription program as test launch nears

The Economist, The Los Angeles Times and The Washington Post are among the initial 13 publications to put their Instant Articles behind a paywall.

Please visit Marketing Land for the full article.


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From big to small: 5 free image compression tools reviewed

Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.

Please visit Marketing Land for the full article.


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Why ABM has become a critical strategy for B2B marketers

As more organizations hop on the Account-Based Marketing bandwagon, columnist Sonjoy Ganguly discusses the underlying reasons it's becoming a necessity in the B2B marketing space.

Please visit Marketing Land for the full article.


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Survey: 37% of online retailers started holiday preparations earlier this year

The vast majority of BigCommerce survey respondents expect to see higher holiday revenue in 2017.

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Better insights provide real inroads for breakthrough ROI

How can you improve the productivity of your marketing and sales teams? Columnist John Steinert explains how closing four data-based gaps will help you see huge productivity gains in 2018.

Please visit Marketing Land for the full article.


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How blockchain will impact search marketing

Maybe you've heard of blockchain, but why should you care? Contributor Tony Edwards describes the dramatic impact the technology could have on digital marketing and advertising.

Please visit Marketing Land for the full article.


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Facebook will insert ads within Messenger’s Instant Games

Facebook will syndicate ads from its Audience Network to run as interstitial, rewarded video ads within Messenger’s in-app games.

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