Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Wednesday, November 30, 2016
Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.
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Is in-house marketing better than using an agency?
Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.
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Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
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‘Beacons are dead,’ says CEO of a retail analytics firm
The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.
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Size matters: 5 tips for creating LEAN programmatic creative
Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.
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Return Path buys email deliverability specialist Email Copilot
The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.
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Snapchat shuts down Story Explorer feature in Live Stories
Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives.
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10 domain name secrets to repair your online reputation
If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
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Amazon: Alexa devices were best-selling products from any manufacturer
Amazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a release out from the company, Amazon had its “best-ever holiday shopping weekend for devices.” Amazon, which doesn’t disclose precise...
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Tuesday, November 29, 2016
Ranked conversations have arrived to to the Twitter mobile experience
Twitter has rolled out conversation ranking to the mobile app, giving it the same experience that the desktop has had since the summer of 2015.
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MarTech Conference series adds Boston event in 2017
MarTech Today publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017. “Marketers are...
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Marketing Day: Facebook adds gaming features, Cyber Monday reports & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.
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Facebook adds gaming inside Messenger, News Feed
Facebook adds video games to the list of things that people can do without needing to leave Facebook.
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Report: Cyber-Monday was the largest e-commerce day in history
Nearly $3.4 billion spent online according to data from Adobe.
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SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
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