Friday, December 15, 2017

Marketing Day: Optimizing for voice search, integrating display with search and video & the impact of poor data

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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SEO in 2018: Optimizing for voice search

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.

Please visit Marketing Land for the full article.


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How to integrate display with search and video

Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.

Please visit Marketing Land for the full article.


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Assessing the impact of poor data on retail: The 1-10-100 rule

With the holidays upon us, it's more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.

Please visit Marketing Land for the full article.


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Janrain launches Identity Groups for consumers

The new offering lets an account owner invite others to set up access-limited profiles -- without surrendering the master password.

Please visit Marketing Land for the full article.


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Thursday, December 14, 2017

Marketing Day: Google Analytics updates, Facebook tests pre-roll ads & Snapchat’s Lens Studio app released

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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Visualizing your site structure in advance of a major change

Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance.

Please visit Marketing Land for the full article.


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