Friday, October 20, 2017

Facebook tests web-based VR within News Feed posts

People can load and interact with VR experiences without leaving Facebook’s traditional social network.

Please visit Marketing Land for the full article.


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Marketing Day: Google’s new sitelinks, Getting GDPR ready & ABM for B2B marketers

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.

Please visit Marketing Land for the full article.


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Getting the most out of Google’s new sitelinks

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.

Please visit Marketing Land for the full article.


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GDPR-ready? How US email marketers can avoid hefty new EU fines

This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.

Please visit Marketing Land for the full article.


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Closing the marketing skills gap: 3 talent acquisition strategies, Part 3

In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team.

Please visit Marketing Land for the full article.


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More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority

Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.

Please visit Marketing Land for the full article.


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