Monday, January 15, 2018

Automated, multichannel display advertising for small businesses finally coming to fruition

iPromote provides simplified, cross-channel campaign creation based on existing content and creative assets for 'micro-budgets.'

Please visit Marketing Land for the full article.


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The top Walmart and Amazon product page experiences of 2017

Columnist Andrew Waber looks at some of the highest-scoring product pages on Walmart.com and Amazon to offer tips on how you can improve the consumer experience in 2018.

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Friday, January 12, 2018

SEO trends and Google changes to expect in 2018

Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.

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Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Survey: 66% of consumers want brands to take social and political positions

Survey from Sprout Social found liberals were more likely to reward or punish brands for taking public stands.

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For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

AdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers.

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From breaking down walled gardens to augmented reality adoption: Five predictions for social in 2018

What's in store for social media marketers in the new year? From Instagram's dominance to growth in AR, columnist Laura Collins predicts the trends that will shape 2018.

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