Friday, November 17, 2017

Marketing Day: Facebook debuts web-based VR, Media Trust CEO interview & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.

Please visit Marketing Land for the full article.


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How to steal the competition’s best keywords: A 3-step guide

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.

Please visit Marketing Land for the full article.


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Call to B2B marketers: Job titles matter more than you think

While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy.

Please visit Marketing Land for the full article.


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Addressable TV from the media buyer’s perspective: What’s hype vs. reality

With the application of data, TV buying is slowly starting to take on characteristics already innate to digital marketing.

Please visit Marketing Land for the full article.


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Facebook debuts web-based VR experiences within standard News Feed

Sony’s film, “Jumanji,” and British museum The National Gallery have posted early examples of “360 experiences” on Facebook.

Please visit Marketing Land for the full article.


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Venzee launches the first middleware to optimize blockchain-bound data

Called Mesh, it washes, dries and shines data until it’s ready to be written without the possibility of change or deletion.

Please visit Marketing Land for the full article.


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