Friday, April 20, 2018

Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.


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YouTube ads found on extremist content channels, reigniting company’s brand safety issues

Just over a year ago, multiple brands boycotted YouTube's ad network after discovering their ads were being displayed alongside extremist content. The post YouTube ads found on extremist content channels, reigniting company’s brand safety issues appeared first on Marketing Land.

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How to increase B2B form submissions through conversion testing

Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results. The post How to increase B2B form submissions through conversion testing appeared first on Marketing Land.

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Facebook to change terms of service for members outside Europe ahead of GDPR

The company says that despite the timing of the move, all users will have the same data privacy protections. The post Facebook to change terms of service for members outside Europe ahead of GDPR appeared first on Marketing Land.

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MarTech Today’s GDPR guide for marketers is now available

We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy legislation. The post MarTech Today’s GDPR guide for marketers is now available appeared first on Marketing Land.

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Bottos launches a marketplace for data to train AI models

The blockchain-based ecosystem will also support other AI-oriented applications. The post Bottos launches a marketplace for data to train AI models appeared first on Marketing Land.

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Thursday, April 19, 2018

Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases appeared first on Marketing Land.

Please visit Marketing Land for the full article.


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