Monday, June 26, 2017

Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2saiDIk
via Benifit from free You Tube traffic from this traffic generating system

What makes for a valued martech provider?

In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2rUZDd1
via Benifit from free You Tube traffic from this traffic generating system

SMX Advanced session: Mobile-First For The Advanced SEO

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mobile content over desktop.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2u9KBAP
via Benifit from free You Tube traffic from this traffic generating system

Danny Sullivan: My new role as advisor for Third Door Media

Marketing Land continues on strong, with an outstanding team in place.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2tbL1Jp
via Benifit from free You Tube traffic from this traffic generating system

B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social approach for both audience types.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2s9mg1e
via Benifit from free You Tube traffic from this traffic generating system

Timeline: Google’s ongoing efforts to address brand safety on YouTube

Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here's the rundown of what the company has done to address advertiser concerns.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2td0iKF
via Benifit from free You Tube traffic from this traffic generating system

Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace

Combined, the publishers deliver an audience of more than 150 million signed-in users.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2sJ1ZhC
via Benifit from free You Tube traffic from this traffic generating system