Thursday, July 27, 2017

MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role

"Inside the Search for the Martech Unicorn" will take attendees through the process Healthgrades used to recruit its new Director of Marketing Technology.

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Five things retailers must do this summer to prepare for holiday shopping

The summer months are often a slow time for retailers -- which is why it's the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning.

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5 ways companies can improve their mobile user experience

Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.

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Snapchat’s ad biz has matured but is still a shiny new object for advertisers

Snapchat's ad business has matured since the start of 2016, but it has not yet proven itself as a must-buy for most marketers.

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Evidon launches ‘first commercial-grade’ GDPR solution

Replacing its previous compliance platform for the EU Cookie Law, the new version offers single-click or drill-down consents for users of sites and apps.

Please visit Marketing Land for the full article.


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Bynder announces free version of its Digital Asset Management (DAM) software

Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium levels.

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Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every day

Get to Know: Amy Przywara, Sylvan Learning's CMO

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