How marketers can stay centered around consumers

There are plenty of opportunities today to establish long-term consumer relationships.

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How engagement trumps headlines: the election in social media

Digging below the vanity metrics reveals who is really winning the social media race.

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TripAdvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility

Restaurants and hotels have been hit especially hard during COVID-19.

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Online holiday sales could reach $200 billion according to Adobe

Smartphones will drive the majority of online retail traffic and 42% of sales.

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Mars presents: a spooktacular digital Hallowe’en

Under time and supply chain pressures, Mars used Acquia to create a digitize trick or treating.

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How Bacardi served up a new digital experience for consumers

Bacardi refreshes its digital experience for a shop-at-home, drink-at-home world.

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Sitecore delivers product news against a shifting business landscape

Sitecore talks product at Symposium against a background of how brands must learn to survive.

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New approaches to affiliate marketing

Real-time data and personalization increase conversions.

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Live, hands-on search marketing workshops… only at SMX

Learn something new, connect with fellow marketers, and get your specific search marketing questions answered!

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Holiday 2020 is do or die for many SMBs

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.

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SAP is crossing the CDP finish line

SAP’s CDP, available in November, will connect front and back-office data.

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Reasons for marketers to add drones to the martech stack

From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers.

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Google Ads turns 20: The most important trends and changes of the past 5 years

In looking back, we can see where the biggest trends in search (and beyond) are heading.

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Marsbot is Foursquare for AirPods

Its augmented reality for your ears.

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How changes in logistics and the supply chain will impact customer experience

Global upheavals in the supply chain have implications for brands and marketers.

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Next on MarTech Live: Experts Discuss the Various Roles of Marketing Operations

Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the individual responsibilities vary from company to company.

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Salesforce reinvents its flagship conference as Dreamforce To You

Salesforce CMO Stephanie Buscemi reveals the thinking behind this year’s event.

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