Replay: Addressing diversity recruitment and retainment in agencies and marketing teams

How (and why) to ingrain a focus on diversity, equity and inclusion in your company’s recruiting, hiring and retainment practices.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3igD5xN
via Benifit from free You Tube traffic from this traffic generating system

Usage of voice has plateaued — for now

Compared with past growth, 2020 survey data show flat-to-declining usage.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2AmXsZa
via Benifit from free You Tube traffic from this traffic generating system

Facebook has a PR problem, not a long-term revenue problem

Many brands rely on Facebook to reach their audiences

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2VAaycG
via Benifit from free You Tube traffic from this traffic generating system

What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between them?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3eO9XMi
via Benifit from free You Tube traffic from this traffic generating system

Soapbox: It’s clear the era of traditional mass messaging is over

We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2Bpe8iX
via Benifit from free You Tube traffic from this traffic generating system

July boycott: Marketing without Facebook Ads

Alternative media plan considerations for businesses participating in #StopHateForProfit.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2VtHWSA
via Benifit from free You Tube traffic from this traffic generating system

Google positioned to dominate the ‘O2O economy’

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2YH6RUA
via Benifit from free You Tube traffic from this traffic generating system

Google expands organic Surfaces across Google inventory to Search

Plus, some early stats on the effect of free listings in Google Shopping.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2Blp1T4
via Benifit from free You Tube traffic from this traffic generating system

Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know

The California Attorney General estimates compliance costs could reach $55 billion.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3dGYoVS
via Benifit from free You Tube traffic from this traffic generating system

Microsoft launches a free Search and Social campaign management platform for SMBs

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2YKwLHg
via Benifit from free You Tube traffic from this traffic generating system

4 elements every content medium needs to have

Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3eJztCl
via Benifit from free You Tube traffic from this traffic generating system

Is your business ready to start using LinkedIn Ads?

For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2BeTNgb
via Benifit from free You Tube traffic from this traffic generating system

CPG giant Unilever announces no more Facebook, Twitter ads through 2020

We have entered an entirely new and higher stakes era of digital activism.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2CCRB2q
via Benifit from free You Tube traffic from this traffic generating system

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3g2oN1K
via Benifit from free You Tube traffic from this traffic generating system

Is your business ready to start using LinkedIn Ads?

For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/385XIYE
via Benifit from free You Tube traffic from this traffic generating system

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Call intelligence service was another Area 120 project.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2YABz1Q
via Benifit from free You Tube traffic from this traffic generating system

The need for (mobile) speed: Small improvements have a big conversion impact

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2ViYDQG
via Benifit from free You Tube traffic from this traffic generating system