Monday, August 31, 2020

See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports

How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.

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Next on MarTech Live: Is this the time to be innovating with Your Martech stack?

Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.

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Friday, August 28, 2020

Replay: MarTech Live explores the many minds of marketing technologists

For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot.

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Thursday, August 27, 2020

Marketers expect slight cut to martech budgets, but new platforms still the focus

Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey found.

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Wednesday, August 26, 2020

SugarCRM acquires high-profile start-up Node

The CX platform adds new predictive capabilities.

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Building a better Budweiser eCommerce platform

AB InBev found the commerce and supply chain features it needed in VTEX.

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Back to school looks very different this year

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more.

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Tuesday, August 25, 2020

Zendesk responds to global CX pressures

Customers needs and expectations are spiking as Zendesk releases Enterprise Explore.

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Martech stack documentation is vital, here are some tips to do it right

By maintaining documentation, important details are shared more easily and less likely to fall through the cracks.

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2020 Google paid search trends that have nothing to do with the pandemic

With close variant taking the place of broad match, limiting keywords isn’t enough for keeping query-to-keyword matches tight.

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Monday, August 24, 2020

The importance of data and analytics to Adidas

We look at just one surprising finding from our Forecast 2021 poll.

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Connect with market-defining solution providers online at MarTech

Join us October 6-8 to discover time-saving, profit-generating marketing technologies and train with senior-level marketers.

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Friday, August 21, 2020

How to improve workflow with Kanban

Empowering teams to analyze their current work can uncover bottlenecks that help everyone work more efficiently to complete projects.

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Thursday, August 20, 2020

10 tactics to improve your email marketing campaigns

From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers.

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Tuesday, August 18, 2020

How the banking and financial services industries have turned digital

New kinds of services and platforms are helping banks with digital transformation.

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How two martech companies are taking on the cookieless world

Neustar is working within its own ecosystem, Infutor via a partnership, but their perspectives share much in common.

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The death of cookies and the threat to digital marketing

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen.

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