Martech platforms reduce costs as CMOs face budget cuts

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing.

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COVID-19 stories: Marketers, martech firms pivot as world goes online

Here are some encouraging stories from marketers who made quick changes to adapt.

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What are the differences between B2B marketing automation platforms?

Here’s what you should look for when making comparisons between marketing automation solutions.

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Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.

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Will Facebook’s massive usage increases (eventually) turn into revenue?

The pandemic is helping the company repair its public image.

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MarTech Minute: Agile CDP, AnyClip free and another event goes online

It’s nice to see martech companies giving away their products for a period to help out.

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COVID-Consumers: Pessimistic, but spending more online

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data.

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Tell us: How are you pivoting during the COVID-19 crisis?

We want to hear from our community about the creative tactics you’re using to wrestle the beast of uncertainty to find small wins (for clients or staff) in these unprecedented times.

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Did you know that users’ gazes follow a pinball pattern?

Eye tracking studies uncovered a “pinball pattern” in users’ gazes.

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MarTech Minute: Acquia’s low-code rollout, Blueshift adds data dashboard

Tools like these, and there are many of them, all help marketers be more efficient.

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Small agencies brace for impact, but say remote work isn’t slowing them down

Many expect client budget and project changes will have a negative effect on their businesses.

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Pinterest rolls out new commerce features for retailers as search volume climbs

Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.

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Soapbox: Digital assets should be the primary driver of brand consolidation strategy

There is no one-size-fits-all consolidation solution but it is clear that careful review of digital assets unlock the best path forward.

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The new contextual ad targeting works, study says

A new study looks at how contextual relevance of ads to content influences consumers.

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Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

A dispatch from the “new normal” home office.

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Social platforms cut streaming quality as ‘social distancing’ wages on

Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven’t already.

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How B2B companies can be proactive about managing paid media during COVID-19

To navigate this changing landscape, make sure your brand continues to deliver value while building a pipeline for the future that isn’t tone deaf to the crisis.

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