Friday, April 28, 2017

Marketing Day: Facebook rights manager, pixel upgrades & earnings reports

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qnR74O
via Benifit from free You Tube traffic from this traffic generating system

Report: Google Assistant beats rivals for questions answered and accuracy

Cortana was second for questions answered, Alexa second-best for accuracy.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qfiTEf
via Benifit from free You Tube traffic from this traffic generating system

How to Create the Ultimate Marketing Plan

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target...

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2oGawlh
via Benifit from free You Tube traffic from this traffic generating system

Brandwatch, Crimson Hexagon join Twitter’s Official Partner program

With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2oG8Fgo
via Benifit from free You Tube traffic from this traffic generating system

IBM enlists Watson to define customer segments and insights

Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2oQGNBi
via Benifit from free You Tube traffic from this traffic generating system

Someone reposted your Page’s Facebook video? You can now take some of their ad $

Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender's ad revenue.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qnJE63
via Benifit from free You Tube traffic from this traffic generating system

How to secure buy-in for your content marketing program expansion

How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qf93Q4
via Benifit from free You Tube traffic from this traffic generating system

Are you grateful for digital? Part 2: Q&A

Columnist Lewish Gersh sits down with Lynn Wunderman, Director at Pebble Post, to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2pc41Fw
via Benifit from free You Tube traffic from this traffic generating system

Amazon beats expectations in Q1 2017 with 23% jump in revenue

Company reports $1.48 earnings per share, smashing analyst expectations of $1.13 EPS.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qmJBqU
via Benifit from free You Tube traffic from this traffic generating system

Microsoft reports $23.5 billion in revenue but misses Wall Street expectations

Sales of Surface tablets and laptops were off 26 percent.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2pG1eFQ
via Benifit from free You Tube traffic from this traffic generating system

Thursday, April 27, 2017

Facebook pixels get upgrade to track actions & page data

A change to the Facebook pixel will now pass a page's click data and metadata back to Facebook.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qknKjZ
via Benifit from free You Tube traffic from this traffic generating system

Alphabet reports $24.75 billion in Q1 revenues, beating expectations

Ad revenues rose 19 percent year over year.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qcVByU
via Benifit from free You Tube traffic from this traffic generating system

SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20

Ratings are based on NPS survey data from 23,000 small businesses.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2p8EwVl
via Benifit from free You Tube traffic from this traffic generating system

Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

While marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such as 'when' and 'where.'

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2pqN5vx
via Benifit from free You Tube traffic from this traffic generating system

Marketing Day: iSpot analytics, Oracle chatbots & Quora ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2pmHO5P
via Benifit from free You Tube traffic from this traffic generating system

The modern marketer’s guide to machine learning algorithms

These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2oAYzNw
via Benifit from free You Tube traffic from this traffic generating system

Simple tips to get your app indexed, ranked & installed

Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qjHR1V
via Benifit from free You Tube traffic from this traffic generating system