Monday, June 26, 2017

Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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What makes for a valued martech provider?

In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.

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SMX Advanced session: Mobile-First For The Advanced SEO

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mobile content over desktop.

Please visit Marketing Land for the full article.


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Danny Sullivan: My new role as advisor for Third Door Media

Marketing Land continues on strong, with an outstanding team in place.

Please visit Marketing Land for the full article.


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B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social approach for both audience types.

Please visit Marketing Land for the full article.


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Timeline: Google’s ongoing efforts to address brand safety on YouTube

Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here's the rundown of what the company has done to address advertiser concerns.

Please visit Marketing Land for the full article.


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Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace

Combined, the publishers deliver an audience of more than 150 million signed-in users.

Please visit Marketing Land for the full article.


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Is retargeting dying?

Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered.

Please visit Marketing Land for the full article.


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Four ways brands can boost retail channel sales through content

In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites.

Please visit Marketing Land for the full article.


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Friday, June 23, 2017

Compare 9 paid search campaign management tools

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report...

Please visit Marketing Land for the full article.


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Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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5 must-do technical SEO audit items in 2017

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.

Please visit Marketing Land for the full article.


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Early performance results from Google’s update to close variants

What impact has Google's latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.

Please visit Marketing Land for the full article.


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A deep dive into online-to-in-store attribution

Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns.

Please visit Marketing Land for the full article.


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Facebook to launch app for video creators later this year

Facebook's app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app.

Please visit Marketing Land for the full article.


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How content drives revenue (and how to prove it)

Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts.

Please visit Marketing Land for the full article.


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Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple

Top apps list shows power is concentrated in just a few companies.

Please visit Marketing Land for the full article.


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