MarTech Today: Online-offline attribution from Google, Sito Mobile & Go2mobi, & the importance of “near me”

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Better in-store attribution is here Apr 22, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made...

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