Thursday, April 28, 2016

Experian launches PII-matching audience targeting platform to reach 85 percent of the U.S.

In the new Audience Engine, brands and others can enrich customer profiles with various layers of PII-based data, and then anonymously target those same users online, in email, or on addressable TV.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1SvtkdX
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