Wednesday, March 30, 2016

OTT television joins the world of user profiles in Tru Optik/Experian partnership

Tru Optik’s tracking of OTT viewing meets Experian’s massive user profiles, providing validation to multi-screen advertisers about who their audiences really are.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/21Tt5KA
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