Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West

How do you successfully track how your online campaigns are influencing consumers' offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1pLUl23
via Benifit from free You Tube traffic from this traffic generating system