Wednesday, October 11, 2017

Why it pays to skip the form (and embrace chat)

Don't force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2hC66Wk
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