Wednesday, August 16, 2017

Why the marketing campaign is dead and what should replace it

It's time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs -- algorithms, assets and continuous optimization.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2vEuS0f
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