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Wednesday, May 10, 2017
Bringing much-needed transparency to RTB
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted. Columnist Alex Bornyakov discusses these risks and explores whether it is possible to increase transparency in this programmatic channel.
Please visit Marketing Land for the full article.
from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2r0EKMG
via Benifit from free You Tube traffic from this traffic generating system
Please visit Marketing Land for the full article.
from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2r0EKMG
via Benifit from free You Tube traffic from this traffic generating system
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