Thursday, November 17, 2016

From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer

TripAdvisor's Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2fIOwOA
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