Friday, February 26, 2016

MarTech Today: AdTheorent’s Attribution Service, Location Data For Addressable TV & Fixing “Permanently Closed”

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System Feb 25, 2016 by Barry Levine Called Barometric, the service...

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