Combine location data and external trends to build diverse audience strategies [Video]

Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.

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Call analytics platforms: What are they good for?

Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.

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To be more agile, it’s time MOPs teams get comfortable saying ‘No’

Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it’s difficult to do when every project is a priority.

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Pro Tip: Here’s how you need to work with Influencers on TikTok

Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well.

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Boost in voice calls poses opportunities for marketers using call analytics platforms

Every interaction with a customer or prospect offers opportunities for collecting insights.

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Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure.

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Your customers aren’t interested in your COVID messaging anymore, what now?

COVID burnout is real, but the pandemic is not over.

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