Prediction About Data Usage Post-GDPR

Contributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?' Here's what he learned. The post Prediction About Data Usage Post-GDPR appeared first on Marketing Land.

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How to use SEO for big ROI during back-to-school and other sales events

Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. The post How to use SEO for big ROI during back-to-school and other sales events appeared first on Marketing Land.

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Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more appeared first on Marketing Land.

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Rookie link-building and content outreach mistakes you won’t make twice

Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links. The post Rookie link-building and content outreach mistakes you won’t make twice appeared first on Marketing Land.

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How to test your programmatic creatives like a pro

Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test. The post How to test your programmatic creatives like a pro appeared first on Marketing Land.

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Brand Safety Institute debuts to offer new certification programs for digital advertisers

A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers. The post Brand Safety Institute debuts to offer new certification programs for digital advertisers appeared first on Marketing Land.

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Google allows advertisers to buy ads.txt authorized-only inventory

Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt files. The post Google allows advertisers to buy ads.txt authorized-only inventory appeared first on Marketing Land.

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