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Wednesday, August 24, 2016
Chasm between GRP and digital metrics highlights need for cross-screen standards
Columnist Matt Nitzberg says we need to bridge the gap between gross rating points and digital metrics and move towards using data standards that work across screens.
Please visit Marketing Land for the full article.
from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bgdgxc
via Benifit from free You Tube traffic from this traffic generating system
Please visit Marketing Land for the full article.
from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bgdgxc
via Benifit from free You Tube traffic from this traffic generating system
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