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Wednesday, February 24, 2016
PlaceIQ & Acxiom Use Location Data To Measure Addressable TV Impact Offline
The range of use cases for location data is expanding well beyond mobile advertising. For example, location data are being used as a tool to measure campaigns for traditional media like Out-of-Home and TV and in so doing helping to make those media more vital — and viable going forward....
Please visit Marketing Land for the full article.
from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1WJCSkO
via Benifit from free You Tube traffic from this traffic generating system
Please visit Marketing Land for the full article.
from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1WJCSkO
via Benifit from free You Tube traffic from this traffic generating system
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