Friday, May 27, 2016

Survata offers first online surveys targeted at second- and third-party user segments

The questionnaires, which can include a pre-testing of ads, are delivered to the same segments the ads will later target.

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The future of voice-related SEO for local business

Google's recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that's taking shape.

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The 5 strangest search terms in 2,000+ AdWords accounts

Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.

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Well played, Google: Advertisers (finally) get more device bidding controls

The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.

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Android users open 2x more notifications but iOS users much faster to open — [report]

Leanplum attributes these findings largely to the different ways the platforms treat and present push notifications.

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New Twitter features can boost brand engagement

On the heels of Twitter's announcement that it's easing up on its character limit, columnist Maggie Malek has some advice for brands on how to plan for the social network's new features.

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What marketers need to know about the rate of technology obsolescence

With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve.

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