Soapbox: Customer-centricity in the new normal

All our underlying assumptions about what makes consumers tick need to be pressure-tested.

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Project management tools take center stage as distributed marketers crave ‘single source of truth’

With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue.

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Pro Tip: How brands can enter TikTok with brand channels

A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate in what’s trending.

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3 ways digital marketing agencies will change due to COVID-19

As we progress, it is important to adapt your strategy, organization and communication.

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People choosing trusted brands, but marketers are pulling brand campaigns

Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance.

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Soapbox: Enjoy the attention glut while it lasts

Working from home has been a boon to the attention economy, but understand that it will not last.

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Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.

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