2017 predictions: Why artificial intelligence will blow account-based marketing out of the water

Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.

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Consumer citations are the future of local SEO

What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.

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Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day

With just over two months to go before next year's Super Bowl, brands are releasing their plans for the big game.

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Progress Software’s CMO says marketing runs through her veins as she follows in her Mom’s footsteps

Get to Know: Progress Software CMO Melissa Puls

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Branch branches out, offering deep links to apps from dynamic remarketing ads

The company said its new Deep Linked Feeds for Dynamic Ads is the only such solution that works on all operating systems, in all situations.

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Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppers

Company says it’s the “first grocery brand loyalty app powered by receipt scanning tech.”

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6 battles your content must fight and how to equip it for victory

Attracting eyeballs isn't enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective.

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