Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year

Social media ranked by survey respondents as a top 3 source for new customers.

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The future of digital advertising creativity and how to get ready

What lies ahead for digital advertising creativity? Contributor Peter Minnium makes five predictions and explains what you can do to prepare.

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Marketing Day: Most shared ads of 2016, IAB mobile ad updates & holiday emails

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Pinterest launches Showcase to give brands a way to shape their story

Pinterest has launched a showcase feature to give brands the ability to present their best selves.

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Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares

The most shared ad of 2016 was released less than a month ago - earning 1.9 million shares since it's November 9 launch date.

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5 ways martech can help you reduce mobile app user churn

Acquiring new app users is great, but columnist Josh Todd argues it's much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.

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How Google is tackling fake news, and why it should not do it alone

What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem.

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