How brands can win with omnichannel discovery

Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.

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IAB shares updates for MRAID including viewability & audibility measurement

This marks the first big update to the IAB's standard for mobile rich media ads in more than four years.

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Can tech conquer fake news?

Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false.

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Getting the most out of your holiday emails

With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers.

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Generating leads from content: Placing calls to action

What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers.

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[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien

In this week's show, we launch a new series, "The Path to CMO," with the first Chief Marketing Officer in the history of one of the biggest professional services companies in the world.

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The truth about channel marketing: everything you have been told is wrong

  There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management...

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