Ads not performing? Strategies to steal from the email marketing playbook

Columnist Mike Sands says if you're not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers.

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Live from your brand: streaming video and the new consumer connection

With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand's story and connect with consumers.

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What will “frictionless logins” mean for digital marketing?

If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game.

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Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness

Racking up points from a great sports sponsorship isn’t enough. Columnist Joshua Reynolds says scoring more than the competition is the new definition of success -- and the right approach to analytics can help.

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Why the blog post is killing the press release

Pitching a press release is so passé. Columnist Patrick Armitage explains why writing a candid and authentic blog post will make a bigger impact than falling back on old PR methods.

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MarTech Today: Marketo focuses on platform’s future, Facebook closes LiveRail & Amazon’s EchoSim

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Marketo goes private so it can concentrate on its platform’s future May 31, 2016 by Barry Levine The acquisition by a tech-focused private...

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Google releases the AMP features & enhancements roadmap

Google rarely talks about what is coming but with AMP, accelerated mobile pages, Google has provided a features and enhancements roadmap or timeline so you can see exactly what Google has planned.

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