Release Notes: Jivox launches purchase predictions for eCommerce

The solution generates and actions real-time purchase predictions.

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Why SEOs should care about brand

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.

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5 tips for starting international PPC

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.

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Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR.

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Did the Facebook Ads boycott actually work?

Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues.

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Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Advertisers can now opt to extend the LDU transition period to October.

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Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

Sure to be a marathon, the hearings could be dramatic or incredibly dull.

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Here’s an alternative to cookies for user tracking

Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant.

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Release Notes: Leadsift partners with Intentsify to enhance data activation

Leadsift gathers intent data, Intentsify actions it.

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Feedback optimization: A user-first approach to SEO

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.

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Pure open source development is not the future of martech

But it may have an important supporting role to play.

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Search competition: Who are you really competing with?

Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.

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Taking the ‘stuff’ out of credential stuffing

Marketers can help secure accounts with multi-factor authentication because it’s likely attackers will turn it on and make it harder to recover from a takeover.

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Michael Phelps and Kane Brown are leading this month’s virtual event revolution

How PR Week and Pandora are embracing the virtual.

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ABM’s corporate IP problem

Demandbase, Terminus and 6Sense respond.

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Release Notes: Braze boosts orchestration and personalization

Braze seeks to boost empathetic engagement through increased personalization.

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The importance of valuing latent orders to successful Amazon Sponsored Products management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.

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