How personalization helps marketers humanize their brand and break though the noise

Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online.

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Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

This year,the company says it has removed “tens of millions” of COVID-19 related ads.

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How to build a martech stack for this era — and whatever comes next

Acoustic’s head of product marketing said his company made major pivots at the start of last month. This is how he built a martech stack that allowed for such massive shifts.

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Microsoft Advertising UI: What’s new (so far)

Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.

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Facebook expands test for in-stream ads on Live

Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.

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Anchor launches a video conference-to-podcast conversion tool

The Spotify-owned company’s new tool may help businesses get more out of their webinars and online conference content.

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35+ Discover MarTech sessions available now on-demand!

Don’t miss out on proven strategies and time-saving tools that can help you become a more successful and efficient marketer.

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How user stories and design thinking can make us better martech buyers

Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote.

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Digital transformation is no longer a buzzword. It’s an imperative.

The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources.

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5 factors that can make or break a marketing vendor-client relationship

How a vendor establishes a client account team can uncover insights into how productive the relationship will actually be.

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Training, support duties stand out in marketing technologists’ list of responsibilities

MarTech Today’s 2020 Career Survey shows 91% of MOPs professionals — the Operations Orchestrators — own training and support tasks as well as workflow and processes.

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2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors.

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Fake reviews problem is much worse than people know

Like a virus it infects all the major review sites, especially Google and Amazon.

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Did you know that Google employs 810 features on its SERPs?

Each feature is tailored to a certain type of search or search intent.

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TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities

The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.

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Soapbox: Can adtech sourced data be used in the fight against COVID-19?

If the population could be targeted with online ads using offline data while preserving privacy, this could help solve the COVID-19 contact tracing challenge.

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Considering software to manage your digital commerce advertising? Here’s what you need to know.

There’s more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.

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