Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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7 on-site SEO problems that hold back e-commerce sites

Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.

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Canonical tags gone wild

What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.

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Artificial intelligence is changing the rules of account identification

Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing programs.

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5 metrics to measure the success of Facebook videos

From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook.

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Affiliate marketing strategies for success during the holidays

The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season.

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System 1 Research launches a VR testing tool for shopping

But, until VR is indistinguishable from reality, the question is whether it can offer a valid environment for real-world marketing tests.

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Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase

In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and problems.

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Marketing Day: TV analytics, conversational UI & online holiday retail sales forecasts

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for “good enough” to understand how TV is performing, but should instead look toward TV attribution as the answer.

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The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)

Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.

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The fallacy of choice: How conversational UIs are altering the marketing landscape

Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward.

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SEO content strategy: How to grow visits by 300% in one year

Creating great content isn't enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.

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Online holiday sales projected to reach $129B this year, up 12% over 2016 [Forrester]

According to recent reports from Forrester Research Inc., two out of five consumers will spend more this holiday season than they did last year.

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Salesforce opens up its second-party data marketplace

Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.

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Taboola adds a third-party data marketplace

The New York City-based company says this is the first of its kind for a content discovery service.

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Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld.

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