Marketing Day: US ad spend, Periscope 360 & 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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From emotional analytics to Trump’s tweeting habits: Marketing Land’s most engaging stories of 2016

What were Marketing Land's social media communities chatting about this past year? Check out the posts that captured your attention.

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A year in review: Search Engine Land’s top 10 columns of 2016

Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year on our sister site, Search Engine Land, covered all the bases.

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What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year

While many of us will be thrilled to see 2016 in the rear-view mirror, there's plenty in the digital marketing world worth remembering about the year.

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A big year for marketing technology: Our top columns of 2016

Look back through a year in marketing technology with our most-read columns of 2016 on our sister site, MarTech Today!

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Relationship marketing: The new CRM

Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today's digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible.

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Why Google shutting down Map Maker should terrify SMBs

Contributor Joy Hawkins warns about the likely unintended consequences of Google's impending shutdown of Map Maker, calling for the search giant to create more transparency.

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Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities.

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10 behavioral science principles for great digital creative

What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects.

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Top brand moments in 2016: 5 CMOs share their biggest milestones of the year

From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share their top moments during the last 12 months.

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Amazon launches Digital Day, a new sales holiday for digital products

Can Amazon create yet another successful sales day? We'll find out this Friday.

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Organic search party: Search Engine Land’s top SEO columns of 2016

Which stories got the SEO community fired up this year? Check out our sister site's top "All Things SEO" and "Link Week" columns of 2016 to find out!

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Individualization: Mobile marketing’s next step

Using martech's capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.

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Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)

Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers.

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LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’

Contributor AJ Wilcox bucks the conventional wisdom and outlines a process for maximizing ROI for your LinkedIn Ads.

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Going viral: The top social media marketing columns of 2016

Which social media trends caught marketers' interest in 2016? Catch up on the topics that dominated our lives — and feeds — over the past year.

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Periscope launches live 360 video broadcasting

Get a 360° experience alongside Periscope broadcasters with new 360 Live video streaming.

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