Thursday, May 12, 2016

The ABM view from the other side of the pond

While account-based marketing is gaining traction in the States, where does it stand in other parts of the world? Columnist Peter Isaacson explores marketers' approach to ABM in the UK.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1rI2lSs
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